Web Site Statistics - Track and Analyze Your Website Traffic

Maintaining a successful website is an ongoing process, and visitor data is crucial to getting optimum results.

Most web providers offer traffic statistical data to their clients. It can be one of the most important tools in measuring the effectiveness of your website. By taking the time to understand this data, you can begin to understand the motivations and interests of your visitors. GraphicalData provides statistics for your website, and the best part is…at no additional cost.

As you review the data provided in your stat report, there are many things you can review. Are many of your visitors leaving from one particular page? Maybe according to plan or perhaps you should make some changes to keep their interest. Are most of them looking at one particular part of your site? Perhaps you should make it a more featured area. Since this data updates on a regular basis, you are also able to gauge the effectiveness of any changes that you make. These are only a couple of examples, as there are many more useful bits of information available- what search terms your visitors are using to find you, what sites are bringing you the most traffic, etc.

Each website owner should track statistics which can provide insite into the following (to name a few):

* Find out about your visitor behavior - which sections of your site your visitors are viewing and where you lose them.

* Measure marketing efforts. Look at trends in traffic during a particular marketing campaign.

* Optimize your site for search engines. Find out which search engine keywords and search engines visitors are using to find your site. Keep your listings fresh on those search engines. Also, use this information to find where your site is not listed so you can optimize and submit your site to those search engines.

These statistics provide you with valuable information in tracking the patterns of your visitors and measuring your marketing efforts, thus helping you to optimize your website for maximum sales - whether it be in site design or for search engine rankings.

You can find your statistics in the GD admin center for your site under the Website section. Look to the left nav bar and click on BETAstats (this is a temporary name). There you can review stats in real time and visit past months as well.

Update: We are now using Google Analytics for website statistics. Review the latest article here.