EMPOWER YOUR WEBSITE TO SELL YOU (Without You Selling You)

When a potential client walks into your office and announces that he or she wants to buy a home, what is the first thing you do? Do you share your credentials, your education, and your hobbies with them? Probably not! I'll bet you start by asking them some qualifying questions so that you can ascertain their needs and goals. Right?

Well, I would suggest that the closer you come to creating a website that treats prospects the way you would treat them if they had just walked into your office, the better your web responses will be.

Show folks your expertise, less by telling them about yourself, and more by providing them with what they are visiting your website for…helpful content. Demonstrate to them that you understand their needs, their mission, their goals…by providing them with interesting and useful information on your website. Place yourself into their shoes and think what you would like to know if you were visiting another area. Listings…of course! Schools? Neighborhood information? Other community links? Try to incorporate everything you feel a buyer would want to know into your site (or a seller if that is the case).

People will respond to you based on what you provide and the questions you ask. You need to spend less time on you, and more time on them. Give them what they want to achieve their mission…and a reason to bookmark and return to your site. Give them good, honest content. Give them answers to moving. Give them a reason to believe in you over the other guy. Give them a reason to contact you.

If you can show your visitors why they should select you…by demonstrating that you understand their needs…you can become their agent of choice…and get the order. And with a real estate website, that means an email response or a phone call.

The great thing about a GraphicalData website, in addition to built-in information and lead generating systems, is that you can create as many pages of content as you like, and it doesn’t cost you anything but the time you invest into it. So, address issues that your client wants to know. What he or she would walk into your office for…help them achieve their goal…their mission in your website, and empower your website to sell you!

P.S. Am I saying not to talk about yourself? Certainly not. You need to provide an ample amount of info about yourself, as is appropriate…and some “kudos” if you have them. Place this on an “about you” page and then those who want to meet you can easily do so.