Optimizing Your Website

Continuing on my last post…how does one optimize content on your home page for the search engines. Search engines perceive top of the page is more important than the bottom…big text is more important than small…emphasis (bold) is more important than not emphasized. So, it would benefit a website in rankings to endeavor to achieve these criteria. I like to make a large, bold header which should contain the most important keyword phrase (and what the site is really all about). I then like to follow up with a secondary, slightly less sized sub header emphasizing the rest of your site objective. For example “Bremerton Real Estate” in large text, followed up with “Also Focusing on Port Orchard, Silverdale and neighboring communities in Kitsap County”. The search engines (Google especially) like enough content to sink their teeth into so that when they receive a search query from a search, they feel “confident” in serving up their results. If you have not provided good, quality content, then they will feel less “confident” and you will not be ranked near the top of the results.
There are other criteria for optimizing your page which I am not going to get into in this discussion as they are more difficult to understand and implement for most. HOWEVER, REMEMBER THIS…if you have the right content on your page…it says what your site is and validates it with proper verbiage, then most everything will take care of itself. What too many folks try to do is use a popular keyword or keyword phrase lots of times, create content that is redundant and not in proper context and expect their site to show well. Just be honest…provide good content…use keywords wisely throughout your site, and you’ll be surprised at how well your site will rise to the top…albeit slowly. WHY? The search engines what to serve up honest content…good content…relevant content. So, why not give it to them and benefit from it???