Marketing Your Website

It is probably a good idea to develop a budget for promoting your web site. It can be minimal or robust, but especially if you have a new domain name and web site, you should plan on offline and online promoting…just like marketing a new listing.
Promoting your website is like a 3-legged stool. You need three legs for it to stand. Your online website success also depends on 3 things.
*  The first is owning a clean, easy-to-navigate website that looks professional, has content that visitors are looking for, lead generating systems to make it easy for them to contact you and is at least modestly positioned or better on the internet search engines.
*  The second leg is driving your visitors to your website through off-line means such as any advertisements, mail-outs, flyers, business cards, and anything else that you send out to your sphere of influence, farms and the like.
*  The third leg of the stool is utilizing email to always be directing folks (back) to your website. This can be from driving electronic newsletters to them with links back to info on your website; with other opt-in mailings (ie. a visitor signing up for notification of new listings, receiving the notification, and then following the link) pulling subscribers back again to your website. In essence, a well-oiled, well positioned website will create a loop where folks visit your website, opt-in for more information...they receive the notification with link(s) back to your website...and back into your website they go...
In essence, any and all media that you produce should include your domain name and point folks to your website. Your website should have all the information, tools, listings and anything else people are looking for. You probably do need to plan a budget for a modest promotion or advertising for your website. It's really like anything else we do to promote ourselves...getting our name out, and in this case our domain name as well.
I highly recommend a book by Dan Gooder Richard entitled Real Estate Rainmaker, Guide to Online Marketing. I think he hits marketing your site right on the money. If you don’t mind reading about this topic, you will be delighted with the help and suggestions this book will provide you.