Guide to Online Marketing

OK, so you have a website. Now What?? How do you tap into the power of technology to create an effective marketing campaign for your real estate services? How do you drive traffic to your site? What are the best ways to capture e-leads from your site? How do you convert prospects? What online marketing techniques can you employ to help your business grow??

Well now there is a wonderful book out that I have to recommend. It is entitled Real Estate Rainmaker: Guide to Online Marketing by Dan Gooder Richard.

This book is so good, that I wish I could claim authorship. Dan says it pretty much the way it is…and if you follow even 25% of what he suggests, I can’t imagine that your online business would do anything but increase.

He includes information in his book such as “20 new rules of online marketing,” “6 Steps to an effective online marketing plan,” Techniques to capture leads from the web” and much more.

If you can make a commitment to browse…or better yet…to read this book, you and your website will be better for it. Agents that understand their web site, how their visitors interact with it, and then how they in return interact with their visitors is key to online marketing. Some principles remain the same as face-to-face, yet others are dramatically different. If you don’t understand the differences, your online business will suffer.

“Nuff said…get the book…read it…implement some of the ideas, and watch your bottom line grow!