What about the Title, Description Meta Tag and the Keywords Meta Tag
The following 3 items are found in the <head> </head> section of your web page. This section is pretty much transparent to the average viewer and is used primarily to assist the browser with needed instructions to best load/show a given html page. It also provides us a means to talk a little bit to the search engines when they come visiting, and that’s what we are going to look at here.TITLE TAG
The text that is displayed at the very top of your browser is your title tag (this is at the top of the actual browser itself…above your web page). It is also the text used for the description of your site if someone bookmarks it.
If your site’s primary focus is "Seattle Real Estate" then the title tag in your document night look something like this, for example: “Seattle Real Estate :: Seattle Homes and Condominiums”.
Incorporate your key focus phrase into your page's Title tag. Title tags are crucial because they're given a lot of weight by search engines. Your Title tag should accurately reflect the content of the page it's on.
DESCRIPTION TAG
The description tag is often displayed on the search results page (SRP) as should give the searcher an accurate idea as to what your site is about. The description tag should contain the keyword phrase that is in your title tag with a little more rounded out explanation of your services. A description tag fmight look like this, for example: “Full service Seattle Real Estate. Focusing on Seattle Homes and Condominiums. Search for homes and property. School and neighborhood information and demographics available”.
KEYWORDS TAG
This tag isn't used much by many search engines anymore, but doesn't hurt to use. I feel keyword phrases are more powerful than individual keywords, so when possible use them. For example: "Seattle real estate" would be more powerful than "Seattle, real, estate" and "new construction homes" more powerful than "new, construction, homes" and the like. Take care not to use any given word more that 3 times throughout or it could be construed as spamming by the search engines. Use the most important keywords...don't overdo, as less significant keywords can overwhelm the benefits of fewer, more important keywords.
The home “index” page is a must for optimization. However, a well optimized site would have every page with its own unique title, description and keyword tags.
A GraphicalData site provides a built-in site map, and when you optimize the tags on every page, this information spills over onto the site map and adds extra “indexing” power for the search engines.
I would like to reiterate that all this is in vain unless there is actual quality, pertinent verbiage on the page to back it up. After all, all the above is just a thumbnail of what should be on the page.
Lastly…be patient…this process, depending on the search engine can take weeks, months and in Google’s case, maybe even a year if using a brand new domain name. But that’s another story…
Again, as mentioned in previous articles, a couple good sources for help can be found in www.SearchEngineWatch.com and www.HighRankings.com . Hope this helps! Have Fun!
posted by Ozzie Nohre @ 6:43 PM
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