Button Names That “POP”

What a button is named, or labeled, can help direct traffic to that page or section of your website. It can also help differentiate you from other sites that use the same boring names. When we design a site, we typically assign standard labels on the buttons. However, we would highly encourage you to name your nav buttons what you feel they should be called. It helps make your site part of you!

What do I mean when I suggest that you customize some or all of button names? Let’s use the CMA request as an example. Very often we will name them “What’s Your Home’s Value” or “Free Market Analysis”. These are great names and say exactly what it is…and if you like it then go with it.

But, there are other options available. For example, you might try “Free Home Evaluation,” or “What’s My Home Worth,” or “Request a Free CMA,” or “Request a CMA,” or “Right Price Analysis,” or “Comparable Market Analysis,” or whatever!

Another example might be for the page often labeled “Contact John.” It could be “Contact Me,” or “Get In Touch With John (Me),” or “Make Contact With John (Me),” or “Connect with John (Me),” and the like.

You’ve got the idea. The possibilities are endless…and the more provocative the name (which should still convey what is on the page they will be clicking through to) then the more likely they are to visit that page.

Another consideration is which page(s) should be towards the top and which towards the bottom of the nav bar. That is a personal call, but again, you have the ability to control their order…way cool!