Don’t Limit Your Lead Generating Prospecting Systems

We are fortunate to have web sites to generate leads, to lend credibility, to provide information and resources to our visitors, promote our listings (and ourselves), and the like.

When I was a real estate agent/broker back in the 80’s and early 90’s…wow that seems like a long time ago…we, of course did not have the internet available. I was one of the first to have both a computer and a cell phone, when they became available.

What did we did do for prospecting? We held open houses, called expireds, called/stopped by FSBOs, sent bulk mailouts, worked our sphere of influence (this one was always the best), place ads in Homes and Land, newspaprs, geographical farms, and the like.

As we all know, there are many ways to prospect…and a good agent will do most of them, or at least the ones we feel good about doing, and do well. I was not a natural when it came to working with FSBOs, but I was killer with expireds and the like, so I focused on those that were my strengths. And we should never limit ourselves to just one means of prospecting, we need to work several avenues.

Where am I going with this??? It really makes me nervous when I see someone acquiring a web site and all of a sudden, it is supposed to do all the work…and why aren’t there more leads coming in???

The answer is that in addition to all the things a web site can do for us, it is also just one of our many lead generating systems that we should have in place. We still need to do the mailouts, the cold calls, working our spheres, etc. We can’t just stop doing all the other things that made us successful…what we have actually done, is added another resource to empower us...including an additional lead generating system. Notice I said additional.

However, all of our materials should be designed so that in addition to their main function, they should drive traffic to our site as well. Everything we do should drive traffic to our site…because all the answers are there. Right?

So, keep doing the things that have worked for you in the past. And when you do receive those additional leads that you can convert to listings or sales, realize that you are developing a more secure business…because you are spreading your net over a wider area and you will benefit from it.

Don’t depend only on your site for lead generation…work them all…and you will have a well-rounded, secure business that provides leads on a regular and ongoing basis.