Blogs…Do I Need One???

The term Blog is short for Web log and can be described as an online diary...easy to publish to…from your home, office or anywhere in the world, for that matter, as long as you have an internet connection and computer. No need to know HTML, web designing, hosting and the like.

Each article that you write, or publish, is called a post, with the most recent appearing at the top and the older posts being archived, but still accessible via links.

A blog can be about you, your favorite passion or hobby, politics, your business…or anything you want it to be. This blog happens to be a real estate web site information and support blog for GraphicalData websites as customized by Agent Support Center. It is dedicated to agents and offices using our product to showcase the tools available in developing and maintaining a GD site…as well as other stand-alone tools that can support a real estate agent.

But, back to the subject at hand…

Basic, entry-level Blogs can be super easy to set-up, can be hosted for free and easy to update with new articles.

So why would you want one??? It can make you look more sophisticated. It’s an easy way to have a less formal means of communicating than your business web site. They can provide an easy way to provide information to your target audience. You can provide instant “fresh” content in the bat of an eye…as often as you like. It can make you look and sound authoritative in your field of expertise. AND perhaps MOST IMPORTANTLY, it can help boost traffic to your web site!

One agent shared with me that his blog now accounts for over half of the traffic to his web site. ALSO, Google especially seems to love the fresh content and can index it quite quickly. I have added articles and in less than and hour, have Googled for it….and there it was! Truly amazing. That might be one reason I would recommend Blogger as your blogging vehicle. It is owned by Google and they probably will index faster and more often because of it.

Contact me for examples of what agents are successfully doing on their blogs. Remember, more traffic = more inquiries = more clients = more $ = happier you! Easy to do, and no, to very low cost. We can set one up for you if you like.

In conclusion, if you enjoy writing articles, or at least have content you can publish (and I can give you suggestions on this), then you should seriously consider setting up a blog site. Link it to your web site…and from your web site link to it…and you are off and running.