Direct Navigation For More Traffic To Your Website!

Did you know that “Direct Navigation” accounts for as much traffic to your website as does search engines…perhaps even more?

What exactly is “Direct Navigation”? It means that visitors typed your domain name, or URL directly into the address bar of their browser. This also includes links from emails and bookmarks.

This means that all the “off-line” marketing we do can make a difference to our traffic. The benefit here of course, is that many of these are “low-tech” and inexpensive.

What might some of these marketing solutions be? Business cards, direct mail, magazine ads, newspapers, signage, etc.

So, how…what would you do??? If I were an agent, I would get busy with my “off-line” marketing. I would focus on driving folks to my website as my primary focus.

For example, in Homes and Land…or newspaper advertising, you could continue to show 2 or 3 listings or whatever, but would devote the thrust of your message as to why they should visit your website with 2 or 3 zingers…maybe even only one if it is a biggie.

And another idea...send out those postcards. You could display an image of your website on the card, and then list a zinger or two as to why the recipient should visit your website. Agents that have done this say they could see the increased traffic to their websites via their stats.

And, with even more new tools to be released in the weeks to come, what a time to get on board this bandwagon!

The cool thing is that you could probably reduce the size of your advertisement one notch down because once a visitor visits your site, they have even more content to become excited with…and interact with! They just need that “sexy” reason to go to their computer and type in your URL (your domain name).

Here is a list of zingers that you can place in your advertising.

• NEW! Search homes by neighborhood!
• See Photos of your favorite listings!
• View all MLS listings from all real estate companies.
• See what homes sold for in your neighborhood.
• Estimate what your home is worth.
• Save your favorite listings for future viewing.
• Save your search for future viewing
• Find information on schools, and neighborhoods.
• Receive the latest email notification of new listings matching your search criteria.
• Send listings of interest to family and friends by email.
• View Buyer and Sellers tips.
• Calculate how much home you can afford.
• Calculate your mortgage payments.
• Get creative...you can come up with even more reasons
  

You need to integrate your marketing strategies…offline marketing and online marketing…then watch your traffic grow!