Agent Support Center

Monday, September 11, 2006

Drip Marketing System

If you're not on the "Drip Marketing" bandwagon you had better figure out how to get on it and enjoy the ride. The number one mistake most agents make when meeting a new customer whether online or in real life is lack of communication. Most agents are trained to get the clients name and phone number.

So now you have a name and phone number what next. The typical salesperson will try the phone number 3 or 4 times then leave a message and if they don't get a call back the consumer is usually put back into the fish bowl. Now by adding drip marketing to your routine your customer is learning more about the person that is trying to get them to respond to left messages. With "Drip Marketing" you can provide in-depth knowledge about your expertise, your background, or whatever you want to share.

Below are the subject lines for a 10 step open house drip campaign that has been very successful for agents whom have chosen to implement it.

  1. Open House Follow-up
  2. Your Future Home
  3. Open Houses
  4. Dynamic Market
  5. Save Time & Effort with Prescreening
  6. Working with me
  7. Real Estate Financing & You
  8. The 21st Century Home Buyer
  9. Location, Location, Location
  10. Thank You

You get to become the local expert whether you actually get the consumer on the phone or not.

*** Guest Article by Allen Benson***