Free or Paid Search Engine Marketing?

We would all like to show in the top 10 search engine results, especially Google, for a search phrase that would send folks to our web site. The more competitive the search phrase, the more difficult it is for good placement.

There are two primary ways to show in the top 10 results . . . either using proven SEO tactics, or pay to be there. The first route is probably the best route if it can be achieved . . . however, it takes time, patience, and can cost if you have someone SEO (Search Engine Optimization) your site for you. In this day and age, you almost certainly need the help of someone experienced in this realm as there are a myriad of "on the page", "behind the page", and "off the page" items that need attention,

The other route is pay for inclusion . . . and probably the most well-known is PPC (Pay-Per-Click) advertising on the internet. Here you can achieve almost immediate and tangible results, but it can be much more expensive in the long run. And also, as soon as you stop paying, your presence is gone.

So, ideally you may want to do both . . . especially in the early days of a new website/domain name. That way you can achieve immediate results while you work up your up in the free or organic listing results.

Visit this article to learn more about these two facets of positioning yourself on the internet.