Agent Support Center

Friday, May 11, 2007

Lead Generating Tools

One of the primary goals that most of us have for our websites is to generate leads.

On a real estate driven website, that usually comes to us in the form of an email...from one of the lead generating forms that we have employed on our site. A GraphicalData site is a natural for this as nearly everything is built with a lead generating in mind.

However, you can create your own additional lead generating pages yourself. Since you can add a form to most any page, consider writing something that would be of interest to one of your visitors and then adding a simple form for them to contact you after the read if they would like more information.

This is a simple concept and can be developed with a buyer or seller in mind. It can be area/community information, something on agency, your area of expertise...whatever you might like. One that I have found that tends to work well is just offering a simple "relo packet" or "newcomer packet" or "get to know our area packet" or whatever you might like to call it. The more "lead generating" tools that you have on your site, the more inquiries you will have :~)

And the bonus...since you are adding new content to your website, the search engines see this, and you are rewarded accordingly.

By Ozzie Nohre, Agent Support Center